Posted on July 3, 2019

Best Practices for Blogging

Best Practices for Blogging Once you’ve decided to start a blog to promote your self-publishing endeavor and chosen a platform, you’ll need to learn the best practices for blogging and how to appeal to an audience. In the first entry in this series, we offered some general ideas about blog content. Now, we’ll walk you […]

There’s no doubt that digital media has changed the way most people read. Just a few years ago, eBooks were expected to surpass print books as the way most people read. Yet audiobooks have now overtaken eBooks in terms of long-term growth. And while they are the most expensive format of your book to publish, […]

The pros and cons of a self-publishing blogging platform In the first article in our series on blogging for self-publishers, we made a case for why it’s worth it to put time and effort into creating a blog to promote your book publishing project, and gave some general guidelines for what your content should look […]

Posted on June 4, 2019

Blogging for Self-Publishers

Using a blog to connect with an audience Blogging for self-publishers has much in common with independent book publishing. The reality is that anyone can publish a blog, but relatively few find the success they’re looking for. But as with book publishing, this success is about more than luck—it’s about carefully planning your approach and […]

Posted on May 21, 2019

Self-Publishing a Cookbook

A recipe for success Self-publishing a cookbook might not be the first book genre you’d think of self-publishing. And indeed, since most cookbooks lean heavily on design and visual impact, self-publishing authors will have to work hard and hold themselves (or their team) accountable to get professional-looking results. But at the same time, it’s an […]