Self-publishing fiction is a great way to get your novel in front of your audience. Never before have there been as many options for fiction writers, or as wide an audience ready to read self-published work.

self-publishing fiction books

The Golden Age of Indie-Publishing has begun, with Fiction Publishing at its Heart

And it seems likely that things will never be the same again.

However, there is no “one-size-fits-all” solution to fiction publishing, and different authors have different needs.

Publishing Fiction

Self-publishing fiction might be right for some, while others may want to stick to traditional publishing, and some may want to look into “hybrid publishers” for assistance. The right choice depends on the author and the type of fiction you are publishing. To understand what decisions you'll have to make along the way, you should first gain a sense of the realities of self-publishing fiction.


While there certainly is a growing market for self-published non-fiction, fiction represents the core of the gains made by self-publishers in recent years. In particular, “genre-fiction,” including romance, horror, mystery, sci-fi, and fantasy has been turned on its head by a revolution in self-publishing, all within the last ten years.

Literary Fiction

Literary fiction generally won’t fit easily into a genre. While genre fiction is read chiefly for entertainment and escape, literary fiction is prized for its real-world emotional content and innovative writing. Widely considered more prestigious and “serious,” literary fiction is, generally speaking, what you learn about in school.

Let There Be Light

by Dan Gordon

See Izzard Ink in action with this example of a fiction book, Let there be Light by Dan Gordon. Learn more about the author's journey and how we worked together on the entire publishing journey.

Marketing Fiction Novels

Regardless of what kind of fiction you are writing, the marketing process will differ in some key ways from non-fiction projects. Fiction readers are more likely to discover books online, which means certain tools are especially important when self-publishing fiction.

  • Top-notch cover design will help you make a great first impression on readers. It should represent what your book has to offer, to attract readers that will stick with your book.

  • An engaging sales description is your next step in drawing in readers.

  • Well-targeted categories and keywords are especially important in making sure the right readers find your book. Check out similar books to see what they are using.

  • Choose a book title that is optimized for these keywords.

  • As always, good reviews from a trusted source are key.

  • Offer a sample that is well-edited and engaging.

Self-publishing fiction is a new way to find success as a writer. While it may be up to you to edit, design, and market your book effectively, the choice to self-publish will provide you with control of much more of the revenue, and creative control over every part of the process.

Instead of waiting years to see your book on the shelves, you can publish as quickly as you can write and your readers can read. Authors will also benefit from the direct relationship with readers that the internet allows.

In so many ways, there’s never been a better time to be a fiction writer!

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