How to Self-Publish Your Book in 10 Steps

Getting published doesn’t have to be guesswork. We have a comprehensive guide to help you navigate the process, from research and writing to book publishing and promotion.

1. GET TO KNOW YOUR MARKET, SUBGENRE, AND AUDIENCE.

Read similar books. Think about what you want to accomplish by self-publishing, and why you’re the best person to write your book. What can your idea offer to your audience that other books in your genre don’t? What makes your book special? Where does it fit into the market? Starting with this understanding will help you throughout your self publishing journey.

2. START BUILDING A PLATFORM AND CONNECT WITH YOUR AUDIENCE.

The same factors that make it easy for you to self publish your book also have allowed the market to be flooded with books of varying quality. Getting noticed won’t happen automatically, and quality writing isn’t enough to stand out. Even major book publishers look for authors with an established platform—an existing following, or at least a reason for your audience to be curious about what you have to say on your topic. If you’re starting from scratch, this could involve posting short pieces of writing on a blog, supporting it with social media, and interacting with your followers. This kind of preparation will ensure there are readers ready and waiting when your book is published and can even help provide early reviews on places like Amazon.

writing

3. WRITE YOUR MANUSCRIPT

This is the step that weeds out most would-be authors. Quality aside, it’s hard to write a book. This step isn’t about perfection, but it can be a huge challenge in terms of discipline, follow-through, and time management. Try setting aside an hour, or even a half-hour, to consistently write each day. It’s really less about cranking out lots of pages each day, and more about consistency over time. You may have other responsibilities and obligations that make this tough, so the key is to make a plan and stick with it.

4. REFINE YOUR FIRST DRAFT.

Take a break once you’ve completed your book, and then read through your manuscript. All books will need professional editing, but make sure you have your manuscript generally in shape before it goes to an editor. While you can’t expect perfection at this stage, your manuscript is part of how you communicate your vision to your editor, so you want to make sure you’ve hit that mark, and that you won’t change your mind on the overall direction of the content after this stage.

reading
Meeting with a designer

5. MANUSCRIPT ASSESSMENT.

This is where publishing professionals will take a first look at your manuscript. Is it ready for editing? Does it just need a proofread for typos, developmental editing for structure and content, or something in between? Is there a market for your book? Find out before you dive in. At Izzard, two editors with major publishing experience, as well as an advanced AI system, will review your manuscript to help plot an action plan moving forward. This ensures you invest your resources wisely.

6. FIND A TEAM OF PROFESSIONALS WHO CAN HELP

Each of the following publishing steps is an entire industry and field of expertise unto itself. To self publish a quality book, you’ll need professionals who are experts in their fields. That’s how traditional book publishers get results, and that’s how you will too.

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desk with open books

7. COLLABORATIVE EDITING

Every book needs some kind of editing. Sometimes we hear from authors who believe that their writing is good enough that editing is unnecessary. But traditional publishers don’t publish unedited books and neither should you—even the most skilled writer should never skip editing, or edit their own manuscript. Find an editor that shares your vision and collaborate actively in a give-and-take process to get the best results.

8. DESIGN THE COVER AND BOOK INTERIOR.

Readers do judge a book by its cover, and homemade-looking covers often hold back self-published books from real success. A lackluster book cover design can stop readers from ever getting to appreciate your writing. Professional cover designers understand the expectations for covers in different genres, and what visual choices will appeal to your target audience. Interior design is also important, as mistakes here can make it much tougher to read your book. Get an expert.

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9. FIGURE OUT A PLAN FOR DISTRIBUTION, MARKETING AND PROMOTION THAT MEETS YOUR NEEDS.

This depends on your goals, audience, and your genre. Are you just publishing an eBook? Is print-on-demand right for you? Are you ready for a press run? How about an audiobook? And once it’s out there, how will you make sure it reaches readers? Once again, experts have so much to offer here—although promotion also requires active participation from the author.

10. NEVER GIVE UP!

Set Yourself Up for Publishing Success

OUR SELF-PUBLISHING PROCESS

We’ve done it before, and it works. Our Plan, Pick and Publish service is a proven process that
empowers every author, making their dream of creating and publishing their own book a reality.

1

PLAN

We assist you with this crucial first step by helping you create a book business plan using our exclusive workbook as a foundation.

2

PICK

We carefully curate 2-3 publishing professionals for your specific needs, experts with years of experience and proven results.

3

PUBLISH

We will be working on your behalf in the background, navigating all the other details to make sure your project is ready to be published.

4

YES, IT'S PERSONAL

You will have a dedicated book publishing consultant who is here to guide you and answer all of your questions, every step of the way.

What makes us different from other book publishers

With us, your ideas are always welcome. There’s no need to please an editor or stakeholder. We foster an environment that’s encouraging for everyone —the author, their team and our publishing company.

  • Experienced

    When you chose us, you have a team of experienced book publishing professionals at your disposal.

  • Collaborative

    Collaboration is our hallmark. It's your book project, we're here to make it easier for you

  • Strategic

    With years of publishing experience, we have valuable market insights to share with you.

  • Creative

    As storytellers ourselves, we know what creative energy and out-of-the-box ideas can do for a book project.

  • Invested

    With years of publishing experience, we have valuable market insights to share with you.