book marketing services

Promote Your Self-Published Book with the Right Marketing Services

You take care of the writing, but leave the marketing to us. Whether you’ve already published a book and want some help promoting it, or you’ve just written a book and need assistance in designing the cover, printing the book and marketing it before and after the release, you can count on Izzard Ink Publishing. Our job is to promote and market your self-published novel, children’s book, memoir or reference book the right way.

With Book Marketing, Timing is Everything

If you only start marketing your book the week it comes out, then you’re already behind. Pre-release marketing is crucial. Create a buzz six to eight weeks before the release date. How? Give advanced reading copies (ARCs) to book reviewers. If they like it, chances are others will, too. You can run ads on trade publications and other platforms as well.

And marketing doesn’t stop after the release. Save some of your marketing budget for continued promotional efforts. Your book may benefit from running ads, sending copies to book clubs and undertaking other strategies.

Bottom line: You need to market your self-published book before and after the release. With the right timing, your book marketing campaign can lead you to bestseller lists and even TV talk shows.

Start with Pre-Marketing Strategies

If you’re not sure where to begin with your marketing campaign, we can help. We offer a full range of pre-release book marketing services, including:

Mailing ARCs

Getting an advanced reading copy of your book into the hands of decision-makers and influencers can have a huge impact on your book sales. With our vast industry network, we’re the right company to take care of mailing your ARCs to book buyers, bloggers, libraries, trade review organizations and other influencers.

Targeted Ads

On your behalf, we’ll place targeted ads in trade publications. This strategy will help your book get more exposure, creating a buzz in your book’s target market.

Media Outreach and Press Releases

Over the years, we’ve built solid relationships with professionals in the publishing and media industries. We’ll capitalize on this network by doing media outreach and issuing press releases, with a possibility of radio, print and TV appearances. Trust us to help you reach your audience before the book release.

Book Fair Opportunities

Our team has access to national and international book fairs. This means more opportunities to get ARCs in the hands of the right people to help get the word out about your book.

Post-Release Marketing

Get readers excited about your book. Our team handles your post-release marketing campaign with:

Amazon ads. Placing ads on Amazon is a great way to sustain the hype for your self-published book and attract new buyers.

Book club outreach. Our team sends out some books to relevant book clubs. This strategy won’t only increase exposure to your work, but it’s also a smart move to get organic reviews.

BookBub-focused efforts. BookBub is a free online service that helps readers discover new books. We’ll place your book in front of those who are on the hunt for their next read.

Book Reviews

Whether it’s pre- or post-release, book reviews can help drive the sales of your self-published work. We’ll help you generate reviews and submit them to trade review publications, such as Library Journal and Publishers Weekly. Our team will also assist in submitting copies of your book to professionals who can post early reviews on sites like Goodreads and Amazon.

We Can Do More

Besides handling your marketing efforts, we’ll help you measure the success of your book marketing campaign. We use analytic metrics and tools to see which strategies work for your book. You’ll find out more about your target market and where and how to reach them. Use these insights to continue promoting your book years after its release. You may even have to reprint another edition in the future.

More importantly, no matter the strategy or marketing channel we use, remember that in this publishing journey, you’re the boss. You have full control over the direction of the campaign; we’re just here to guide you. We work in the background, making sure readers hear about your work before or after the release.

Ready to promote and market your book? Let’s plan the campaign early. Give us a call today.