Reach a New Audience with a Kindle Blog Creating your own Kindle Blog is a great way to reach new readers you might not otherwise, make some money, and allow people to read your blog while offline. Let’s say readers subscribe to your blog for merely 99 cents a month, a common price on Kindle. […]
Are you ready to market your book, wondering how to make sure potential readers can find it on Amazon and on other search engines? One answer: leverage your metadata and understand book keywords. What Are Book Keywords? Book keywords are one type of metadata, which is data that travels with other data, or is attached […]
Welcome to the dynamic world of publishing, where understanding the pulse of the market can make all the difference. Whether you’re crafting your first novel, aiming to influence through thought leadership, or sharing invaluable professional insights, recognizing which genres captivate readers today is crucial. This guide delves into the thriving book genres of 2025, offering […]
What About a Pen Name? Have you thought about a pen name? There is a long list of famous, successful, and respected writers who have relied on pseudonyms and pen names during at least part of their career. And there is a wide range of great reasons to use a pen name. If you choose […]
Getting professional book reviews is an essential step in the marketing and promotion process for authors. Professional Book Reviews are an Important First Step Positive feedback from others, especially if they are an authority on the subject, is one of the keys to getting readers to take a chance on your book. Between consumer reviews, […]
A press kit is an essential component of your marketing and promotion efforts for your book, particularly when it comes to streamlining your communication with the media. The role of press kits goes beyond media and the press as well, as they can be sent to contacts with retailers, event-planners, editors, and anyone who wants […]
A recipe for success Self-publishing a cookbook might not be the first book genre you’d think of self-publishing. And indeed, since most cookbooks lean heavily on design and visual impact, self-publishing authors will have to work hard and hold themselves (or their team) accountable to get professional-looking results. But at the same time, it’s an […]
Using a blog to connect with an audience Blogging for self-publishers has much in common with independent book publishing. The reality is that anyone can publish a blog, but relatively few find the success they’re looking for. But as with book publishing, this success is about more than luck—it’s about carefully planning your approach and […]
The pros and cons of a self-publishing blogging platform In the first article in our series on blogging for self-publishers, we made a case for why it’s worth it to put time and effort into creating a blog to promote your book publishing project, and gave some general guidelines for what your content should look […]
Best Practices for Blogging Once you’ve decided to start a blog to promote your self-publishing endeavor and chosen a platform, you’ll need to learn the best practices for blogging and how to appeal to an audience. In the first entry in this series, we offered some general ideas about blog content. Now, we’ll walk you […]
