Category: Marketing

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How to Get Book Reviews

Professional Book Reviews How do you get book reviews so you are ready to begin marketing your book to readers and retailers? One key step for self-publishing authors in their marketing efforts is to get professional book reviews. Professional reviews are important to attracting potential readers – they will feature prominently on your Amazon page, […]

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What is a Trade Review?

For authors working with traditional publishing companies, a trade review offers a time-tested path to attaining book reviews that come with prestige and considerable reach, to boost your book’s profile within industry and trade circles. This is helpful for all authors, but is especially essential for authors in certain genres that rely on attention from […]

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What is a Non-Trade Review?

Finding trade and non-trade review services are fundamental to publicity, marketing, and promotion for self-publishing authors – yet, the path to getting the right reviews is not always as clear as it is for authors working with the guidance of a major publishing company. As with the rest of the publishing process, this is something […]

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What are Book Endorsements?

Expert and celebrity book endorsements are one of the most effective ways to grab the attention of new readers and convince them your book is worth buying and reading. Many self-publishing and independent authors do not bother using endorsements to market their book, despite their potential. This may be because high-profile book endorsements seem out […]

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Book Marketing Know-How

For many authors, it may come as a rude awakening that it takes so much more than great writing to sell a book. If you don’t manage to create demand for your book, all your other efforts in distribution, design, even writing and editing, risk going to waste. Before you’ve finished writing your book, you […]

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What are Consumer Reviews?

As sites like Amazon and digital formats like Kindle become increasingly crucial for authors trying to reach their audience, getting the right consumer reviews has become central to the promotional process. While these reviews may not conventionally be used for promotional material as with professional reviews, they have become just as important when it comes […]

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What is Kindle Unlimited?

Is Kindle Unlimited Right for You? Kindle Unlimited debuted in 2014, and represents an effort by Amazon to develop a subscription-based service along the lines of Netflix or Spotify. For about ten dollars a month, subscribers can access over a million books, including magazines and audiobooks. Services like these have boomed in popularity in recent […]

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