Category: Marketing

Blog

How to Find Your Book Keywords

Are you ready to market your book, wondering how to make sure potential readers can find it on Amazon and on other search engines? One answer: leverage your metadata and understand book keywords. What Are Book Keywords? Book keywords are one type of metadata, which is data that travels with other data, or is attached […]

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The Press Kit

A press kit is an essential component of your marketing and promotion efforts for your book, particularly when it comes to streamlining your communication with the media. The role of press kits goes beyond media and the press as well, as they can be sent to contacts with retailers, event-planners, editors, and anyone who wants […]

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Self-Publishing a Cookbook

A recipe for success Self-publishing a cookbook might not be the first book genre you’d think of self-publishing. And indeed, since most cookbooks lean heavily on design and visual impact, self-publishing authors will have to work hard and hold themselves (or their team) accountable to get professional-looking results. But at the same time, it’s an […]

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Blogging for Self-Publishers

Using a blog to connect with an audience Blogging for self-publishers has much in common with independent book publishing. The reality is that anyone can publish a blog, but relatively few find the success they’re looking for. But as with book publishing, this success is about more than luck—it’s about carefully planning your approach and […]

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