Whether you’ve already published a book and want some help promoting it, or you’ve just written a book and need assistance in designing the cover, printing the book, and marketing it before and after the release, you can count on Izzard Ink Publishing.
The best moment to start book marketing is before editing, this way the entire team at Izzard Ink is in line with the author’s vision. This ensures that the editing process is adapted to the book’s marketable aspects, making sure it resonates with the intended audience.
Moreover, it enables strategic planning on cover design, titles selection and branding. In this way, a connection with potential readers is directly established.
Early marketing efforts create anticipation, build an engaged community, and ensure an efficient transition from manuscript completion to market launch.
Choosing Izzard Ink for book marketing means getting a personalized, strategic approach. We specialize in:
Social media marketing: Engaging content & campaigns.
Direct media outreach: Pitching your book to media outlets & influencers.
Marketing plan: A strategy that aligns with your genre, niche, and message.
Standout author website: A website that showcases your book & brand.
Effective engagement strategies: Connecting with your readers & fans.
Author platform building: A unique focus area for us, assisting authors in building their platform.
Partner with us and let’s make your book a hit together!
When media outlets seek an authoritative voice in the book publishing industry or small business sector in the United States, they consistently turn to Izzard Ink. Renowned for our expertise and innovative approach, Izzard Ink has become a go-to source for insights and commentary on the evolving landscapes of publishing and small business. Our leadership, team members, and authors are often featured for their understanding of the industry’s trends, challenges, and opportunities.
Luxury Lifestyle Expert and Author of The Catalogue
Tim McConnehey and Izzard Ink were the quintessential choice for publishing my coffee table book, The Catalogue. Not only was Tim completely hands-on throughout the experience but his expertise and the quality of printing was beyond anything I could have wanted.
Author of One Hit Wonder
Izzard was there every step of the way for me. As a result, I have published a book. Yes, there is an investment, but compared to the traditional channels of shopping your book to the big guys and getting rejected, you the author, get to control that process—and Izzard has the expertise and talent to make it happen. Thanks to Tim and his team.
Author of I Am Here
As a first-time author knowing nothing about self-publishing, finding Izzard Ink was a godsend. Tim and his crew are knowledgeable, professional, and sensitive to an author’s needs. Any questions or concerns are quickly addressed. I now have a perfect little book.
Author of Hope Disappearing
Izzard Ink Publishing’s executives and representatives helped me put together an absolute first-class team for editing, cover design, layout, and preliminary public relations. The book turned out so much better than it started and the process was amazing. I could not have possibly achieved these lofty results on my own.
Author of Changing the Game
My book would have never made it to market without the suite of services offered and tailored to meet my needs by Izzard Ink. Specifically, I was able to overcome the demanding efforts and logistics of marketing and distribution of the finished product with their assistance.
Author of The Tale of the Tooth Mouse
Izzard Ink provides a bridge from the dreams of would-be authors to sharing that dream with the world.
Author of The Bus Driver’s Mother
I want to thank you for being my publisher. Of course, I had delusions about not having to self-publish, but since it was the only option, I feel I hit the jackpot with Izzard. Such professionalism, thoughtfulness, and integrity, all in all. There were no inconsistencies, no surprises, and much clarity. Sam Bass was a delight to work with, as well.
CIA Analyst / How to Save the Constitution
My experience with Izzard Ink and their team of experts has been an eye-opening and profitable education. Their proven process gave my titles that finished touch of professionalism, wide exposure, and a long-lasting impact on the market for which I was writing. I highly recommend Izzard.
CEO of The Inle BrainFit Institute
I am forever grateful to Izzard Ink Publishing. Not only did they turn my dream of publishing a book into a reality, but they helped me realize my potential as an author.
Spouse of USA Today bestselling author W. Cleon Skousen
It has been a wonderful journey working with Izzard Ink Publishing to reignite a few of my husband’s bestsellers from years back. The process just works. We now work with publishers all over the world who have translated our titles.
Owner of Jeweled Dagger Publishing
Izzard Ink Publishing are the best bunch of hard-working professionals that I have ever had the privilege of working with, and would recommend them to anyone.
Author of Evanston Wyoming: Boom—Bust—Politics
I wanted to get the history of Evanston, Wyoming out to the public and preserved for generations to come. Izzard Ink Publishing took care of every last detail, and I was able to build a team of the best publishing talent in the industry.
#1 New York Times bestselling author
I would recommend Izzard Ink Publishing for any published or non-published author, regardless of where they are in the publishing process.
Author of A Printer’s Choice
Authors need a fast, unfettered path to publication—and I’m delighted that I took it with Izzard Ink Publishing.
“I wholeheartedly recommend Izzard Ink Publishing to any author looking to self-publish or to any organization, such as our own Hartman Institute, that seeks to bring to a wider audience, posthumously, the unpublished works of a brilliant thinker such as Robert S. Hartman.”
No matter where you are on your publishing journey, we’re here to support and guide you toward success.
A successful book marketing campaign hinges on these key elements:
The most effective ways to promote your book are:
Book reviews are crucial in the publishing world, acting as social proof that influences buying decisions, boosts visibility, and enhances your book’s credibility. Especially on algorithm-driven platforms like Amazon, a higher number of reviews can improve your book’s search ranking.
Getting book reviews requires a strategic approach:
Remember, always seek out reviews ethically—avoid purchasing reviews or engaging in any activity that could be considered manipulative. Genuine reviews, even if they aren’t all five-star, add credibility to your book and can provide valuable feedback for future projects.
A typical book marketing campaign consists of thesekey timelines and strategies:
Starting early allows you to build a strong foundation, engage potential readers, and create a sense of anticipation. It also gives you time to gather feedback, refine your marketing messages, and establish connections with key influencers in your genre. Successful book marketing is a marathon, not a sprint, and early, consistent efforts are key to long-term success.
The cost of hiring a publicist for your book can vary widely based on several factors, including the publicist’s experience, the scope of the marketing campaign, and the duration of the engagement. Here’s a general breakdown to guide you:
On average, hiring a book publicist can cost anywhere from a few thousand dollars for a basic campaign to tens of thousands for a comprehensive, months-long strategy. For example, you might expect to pay:
It’s essential to discuss your goals and budget with Izzard Ink to find a service package that meets your needs. While investing in a publicist represents a significant financial commitment, the right partnership can substantially elevate your book’s visibility, credibility, and overall success in the market.
Measuring the success of your book marketing efforts is crucial for refining your strategy and maximizing impact. Here are key metrics to track:
Sales Figures: Monitor the sales trends of your book to assess the direct impact of your marketing activities on revenue.
Reviews and Ratings: Monitor the quantity and quality of reviews on platforms like Amazon and Goodreads. Positive feedback boosts visibility and credibility.
Social Media Engagement: Measure likes, shares, comments, and follower growth on social media to see how well your content resonates with your audience.
Website Traffic: Use tools like Google Analytics to track visits and engagement on your author website to see growing interest in your book.
Email Marketing Metrics: Open rates, click-through rates, and subscription increases for email newsletters reflect how engaged your email audience is with your content.
Media Coverage and Mentions: Keep track of your book’s presence in the media, including interviews and features, to gauge the reach of your marketing efforts.
Event Attendance: The turnout and engagement at book signings, readings, and other promotional events can provide valuable feedback on your marketing effectiveness.
Reader Feedback: Direct comments from readers, whether through emails, social media, or in-person conversations, offer indispensable insights into your book’s reception and the impact of your marketing strategies.
Social media plays a pivotal role in modern book marketing, serving as more than just an advertising tool. It offers a dynamic platform to:
The most effective platforms for book marketing are:
Choosing the right platforms depends on your target audience and where they spend their time online. A successful social media strategy involves consistent engagement, authentic interaction, and content that provides value and entertainment to your followers.
Amazon is a key player in book marketing, as the largest global online retailer for books. It offers tools and services that can enhance your visibility and sales, such as:
Global Marketplace: Amazon provides access to a vast global audience, making your book available to millions of potential readers worldwide.
Amazon Ads: Promote your books directly on Amazon’s platform to increase your visibility among targeted audiences. These ads appear in search results and on product pages, making it easier for your target readers to discover your book.
Search and Discoverability: Use keywords in your book’s title, description, and metadata to improve your search ranking on Amazon. Its sophisticated search algorithms can help your book get discovered by readers searching for new books in your genre.
Customer Reviews and Ratings: Add credibility and social proof to your book with Amazon’s review system. Positive reviews can influence potential buyers and affect your discoverability on the platform.
Amazon Best Sellers Lists: Add credibility and social proof to your book with Amazon’s review system. Positive reviews can influence potential buyers and affect your discoverability on the platform.
Look Inside Feature: Increase conversion rates by letting potential buyers preview a portion of your book before purchasing. This gives readers a taste of your writing style and the book’s content.
Amazon Author Central: Create a more detailed author page on Amazon, including a biography, author photo, and links to social media. This can help readers connect with you and discover your entire catalog of books.
