Using a blog to connect with an audience Blogging for self-publishers has much in common with independent book publishing. The reality is that anyone can publish a blog, but relatively few find the success they’re looking for. But as with book publishing, this success is about more than luck—it’s about carefully planning your approach and […]
Read Full ArticleThe pros and cons of a self-publishing blogging platform In the first article in our series on blogging for self-publishers, we made a case for why it’s worth it to put time and effort into creating a blog to promote your book publishing project, and gave some general guidelines for what your content should look […]
Read Full ArticleBest Practices for Blogging Once you’ve decided to start a blog to promote your self-publishing endeavor and chosen a platform, you’ll need to learn the best practices for blogging and how to appeal to an audience. In the first entry in this series, we offered some general ideas about blog content. Now, we’ll walk you […]
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